Retraction notice: Quick-commerce: green initiatives on customer brand engagement

The publishers of the Asia Pacific Journal of Marketing and Logistics wish to retract the article Lavuri, R., Kokatnur, S. and Thaichon, P. (2024), “Quick-commerce: green initiatives on customer brand engagement,” Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-05-2023-0396.

It has come to our attention that statistical errors are present within the article. As part of an investigation into the article’s findings, the authors were requested to provide a copy of the dataset so that the editorial team could verify the findings. The authors were unable to provide the dataset. As a result, the findings of the article cannot be relied upon. This article has been retracted at the authors’ request.

The publishers of the journal sincerely apologize to the readers.

The retracted article is available at: https://doi.org/10.1108/APJML-05-2023-0396