Operational and relational governances of buyer–supplier exchanges
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 17 January 2020
Issue publication date: 12 October 2020
Abstract
Purpose
This study examines the operational and relational governances as antecedents of cooperation commitment in buyer–supplier exchanges. It also assesses the impact of cooperation commitment on operational performance.
Design/methodology/approach
Path analysis was performed on the data collected from manufacturers.
Findings
The results of this study show that both operational and relational governances exert impact on cooperation commitment, which, in turn, is associated with operational performance improvement.
Originality/value
First, this is the first study employing the reciprocity theory to theorize the conceptual framework of the governance antecedents of cooperation commitment and operations excellence effect. Second, the study highlights how the research framework can enrich the reciprocity theory in exploring the mechanisms of the operational and relational governances of buyer–supplier exchanges and their impact on the commitment to the cooperation. Third, this study extends the reciprocity theory to examine in detail how cooperation commitment exerts impact on the operational performance.
Keywords
Acknowledgements
This research is supported by National Natural Science Foundation of China (71772163, 71673240, and 71572041), Zhejiang Provincial Natural Science Foundation of China (LY17G020024 and LY16G020009), and Shanghai Pujiang Program.
Citation
Yang, J., Xie, H., Yu, G., Liu, M. and Yang, Y. (2020), "Operational and relational governances of buyer–supplier exchanges", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 8, pp. 1783-1798. https://doi.org/10.1108/APJML-03-2019-0181
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited