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Exploring adaptive information sharing from the perspective of cognitive switching: The moderating effect of task self-efficacy

Xianjin Zha (School of Information Management, Center for Studies of Information Resources, Wuhan University, Wuhan, China)
Haijuan Yang (School of Information Management, Center for Studies of Information Resources, Wuhan University, Wuhan, China)
Yalan Yan (Evergrande School of Management, Center for Service Science and Engineering, Wuhan University of Science and Technology, Wuhan, China)
Guanxiang Yan (Laboratory Center for Library and Information Science, School of Information Management, Wuhan University, Wuhan, China)
Chengsong Huang (School of Information Management, Wuhan University, Wuhan, China)
Kunfeng Liu (School of Information Management, Wuhan University, Wuhan, China)

Aslib Journal of Information Management

ISSN: 2050-3806

Publication date: 15 July 2019

Abstract

Purpose

Microblogging as one kind of social media application provides an important information sharing platform. Adaptive information sharing is the combination of adaptive information technologies (IT) use behavior and information sharing behavior and subsequently refers to adaptive use of IT oriented to information sharing. The purpose of this paper is to understand adaptive information sharing in the context of microblogging from the perspective of cognitive switching.

Design/methodology/approach

A research model was developed and survey data were collected. The partial least squares structural equation modeling was employed to verify the research model.

Findings

Adaptive information sharing is positively impacted by other people’s use, discrepancies and deliberate initiatives among which other people’s use is the key determinant. Meanwhile, task self-efficacy positively moderates the effect of other people’s use on adaptive information sharing.

Practical implications

Developers of microblogging should as far as possible create learning atmosphere and learning culture. With learning atmosphere and culture, more and more users could keep on learning from observing other people. Consequently, more and more users would be willing to try new features of microblogging to share information.

Originality/value

This study examines adaptive information sharing by extending adaptive IT use behavior from the levels of technology, system and feature to the information level, presenting a new lens for adaptive IT use and information sharing alike.

Keywords

Acknowledgements

This study is supported by the National Natural Science Foundation of China (Grant Nos 71573195, 71774126, 91646206, 71874124, 71804136).

Citation

Zha, X., Yang, H., Yan, Y., Yan, G., Huang, C. and Liu, K. (2019), "Exploring adaptive information sharing from the perspective of cognitive switching: The moderating effect of task self-efficacy", Aslib Journal of Information Management, Vol. 71 No. 4, pp. 535-557. https://doi.org/10.1108/AJIM-07-2018-0176

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited