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The sunk cost fallacy and throwing the baby out with the bathwater: a little like rocket science

Basil P. Tucker (UniSA Business, University of South Australia, Adelaide, Australia)
Hank Alewine (College of Business, The University of Alabama in Huntsville, Huntsville, Alabama, USA)

Accounting, Auditing & Accountability Journal

ISSN: 0951-3574

Article publication date: 11 May 2021

Issue publication date: 1 June 2021

185

Citation

Tucker, B.P. and Alewine, H. (2021), "The sunk cost fallacy and throwing the baby out with the bathwater: a little like rocket science", Accounting, Auditing & Accountability Journal, Vol. 34 No. 4, pp. 1016-1017. https://doi.org/10.1108/AAAJ-05-2021-121

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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