This chapter discusses the concept of corporate social responsibility (CSR) within the context of the container liner shipping industry. It looks at the current practice of CSR in this industry and outlines the framework, the reasons and the drivers for companies to adopt and implement a CSR strategy. These include, among others, the increasing commitment to fostering CSR in the private sector at EU level, the changing expectations of customers — that is shippers — with regard to social and environmental standards of their contractors and suppliers, and the improving situation with regards to guidance and tools for adopting CSR and identifying and implementing the relevant measures (e.g. ISO 26000 and the European Commission's communication on CSR). The authors take the position that in an industry, which is as strongly consolidated as container liner shipping, the adoption and implementation of effective CSR strategies by a few companies at the top can have a profound impact on the industry as a whole. The Japanese NYK Group's CSR strategy is discussed in more detail to illustrate one of the best — if by no means perfect — examples in the current market. The chapter closes with a sector-specific definition of CSR for the container shipping industry.
Pawlik, T., Gaffron, P. and Drewes, P.A. (2012), "Corporate Social Responsibility in Maritime Logistics", Song, D.-W. and Panayides, P.M. (Ed.) Maritime Logistics, Emerald Group Publishing Limited, Bingley, pp. 205-226. https://doi.org/10.1108/9781780523415-011
Emerald Group Publishing Limited
Copyright © 2012 by Emerald Group Publishing Limited