Strategic Communication and Business Acumen
Business Acumen for Strategic Communicators: A Primer
ISBN: 978-1-83867-662-9, eISBN: 978-1-83867-659-9
Publication date: 1 March 2021
Citation
Ragas, M.W. and Culp, R. (2021), "Strategic Communication and Business Acumen", Business Acumen for Strategic Communicators: A Primer, Emerald Publishing Limited, Leeds, pp. 3-16. https://doi.org/10.1108/978-1-83867-659-920211001
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited