Business Acumen for Strategic Communicators: A Primer
Subject:
Synopsis
Table of contents
(17 chapters)Prelims
Pages i-xxiv
Part I: Introduction
Part II: Guiding Approaches to Business
Part III: The People
Stakeholders and Society
Pages 65-78
Part IV: The Money and the Numbers
Part V: Business Models
Part VI:
Glossary
Pages 213-255
References
Pages 257-291
About the Sidebar Contributors
Pages 293-298
Index
Pages 299-308
- DOI
- 10.1108/9781838676599
- Publication date
- 2021-03-01
-
- ISBN
- 978-1-83867-662-9
- eISBN
- 978-1-83867-659-9