HRM 4.0 and the Shifting Landscape of Employer Branding

Abstract

The pace of transformation in the business landscape has made it mandatory for the human resource function within the organisation to evolve, adapt and adjust to the demands of the marketplace. This chapter focuses on HRM 4.0 and the change in employer branding strategies due to rapid increase in digitalisation, for example, through analytics and big data. A conceptual framework is provided that links HRM 4.0 with employer branding strategies.

Citation

Thomas, S., Kureshi, S., Suggala, S. and Mendonca, V. (2020), "HRM 4.0 and the Shifting Landscape of Employer Branding", Kumar, P., Agrawal, A. and Budhwar, P. (Ed.) Human & Technological Resource Management (HTRM): New Insights into Revolution 4.0, Emerald Publishing Limited, Leeds, pp. 37-51. https://doi.org/10.1108/978-1-83867-223-220201003