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A Study of Stimulating Sustainable Women Empowerment Through Fintech Applications

aAmity International Business School, India
bSymbiosis Centre for Management Studies, Noida Symbiosis International Deemed University, Pune, India
cBank Asia, Bangladesh

Fostering Sustainable Businesses in Emerging Economies

ISBN: 978-1-80455-641-2, eISBN: 978-1-80455-640-5

Publication date: 4 December 2023

Abstract

The introduction highlights the historical gender gap in financial empowerment and how Fintech, particularly in the wake of COVID-19, has facilitated financial inclusion for women in India, offering digital solutions to overcome social restrictions. The objective of this chapter is to assess the impact of Fintech on sustainable women empowerment in India. The methodology involves surveying 230 women in Delhi NCR and analyzing factors such as financial literacy, decision-making, financial freedom, security, employability, career growth, and gender equality. The results indicate that Fintech has improved financial awareness and security for women, empowered them in financial decision-making, and fostered professional growth. The implications suggest that the Fintech industry plays a promising role in achieving gender equality by providing women with access to financial instruments, leading to increased economic contribution, personal confidence, and freedom. Fintech has the potential to reduce gender inequality and financial vulnerability at a macro level, empowering women to actively participate in the economy and contributing to sustained gender equality and economic growth.

Keywords

Citation

Sidana, A., Goel, R. and Rehman, M. (2023), "A Study of Stimulating Sustainable Women Empowerment Through Fintech Applications", Islam, Q.T., Goel, R. and Singh, T. (Ed.) Fostering Sustainable Businesses in Emerging Economies, Emerald Publishing Limited, Leeds, pp. 207-221. https://doi.org/10.1108/978-1-80455-640-520231013

Publisher

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Emerald Publishing Limited

Copyright © 2024 Ajay Sidana, Richa Goel and Mashiur Rehman. Published under exclusive licence by Emerald Publishing Limited