Prelims

Half Title Page

Impact of Industry 4.0 on Sustainable Tourism

Title Page

Impact of Industry 4.0 on Sustainable Tourism: Perspectives, Challenges and Future

Edited by

Zuzana Tučková

Tomas Bata University in Zlin

Sandeep Kumar Dey

Tomas Bata University in Zlin

Hoc Huynh Thai

Tomas Bata University in Zlin

And

Sinh Duc Hoang

Tomas Bata University in Zlin

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL

First edition 2024

Editorial matter and selection © 2024 Zuzana Tučková, Sandeep Kumar Dey, Hoc Huynh Thai and Sinh Duc Hoang.

Published under exclusive licence by Emerald Publishing Limited.

Individual chapters © 2024 by Emerald Publishing Limited.

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British Library Cataloguing in Publication Data

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ISBN: 978-1-80455-158-5 (Print)

ISBN: 978-1-80455-157-8 (Online)

ISBN: 978-1-80455-159-2 (Epub)

Dedication

This book is dedicated to students, academicians, researchers, practitioners and anyone mesmerised by the wonders of the fourth industrial revolution in ushering in a more sustainable tourism industry.

List of Figures and Tables

About the Editors

Ing doc Zuzana Tučková, PhD, is an Associate Professor at the Faculty of Management and Economics and Dean of the Faculty of Logistics and Crisis Management at the Tomas Bata University in Zlin. She has over 17 years of experience that blends teaching, research and consultancy. She has co-authored several scientific articles in the field of tourism and hospitality sciences, which are published with journals having high impact factors and are graded A* and A by the ABDC. She serves as Editor for certain prestigious journals as well. Her research area spans a range of themes ranging from green human resources to crisis management.

Sandeep Kumar Dey, PhD, is a researcher at the Faculty of Management and Economics at the Tomas Bata University in Zlin. He has a demonstrated record of publication with Scopus and Web of Science indexed, upper quartile scientific journals in the field of tourism, hospitality and applied econometric analysis. He has also served as a member of the Czech Union of Mathematicians. His research interests include sustainable tourism, machine intelligence and entrepreneurial resilience. He can be connected at dey@utb.cz.

Hoc Huynh Thai is a PhD student at the Faculty of Applied Informatics at the Tomas Bata University in Zlin and a Lecturer at the Faculty of Information Technology, School of Technology, Van Lang University, Ho Chi Minh City, Vietnam. He has several publications under his belt. Apart from having a significant working experience in the software development industry, he has taught courses at the graduation and post-graduation level. His pertinent research topics include AI and developing sophisticated algorithm.

Sinh Duc Hoang, PhD, is a graduate from the Faculty of Management and Economics at the Tomas Bata University in Zlin and is currently a Lecturer at the Ho Chi Minh City University of Foreign Languages and Information Technology. He has contributed significantly to the field of ecotourism loyalty and destination revisit by publishing extensively in leading journals indexed by Scopus and Web of Science. His research interests focus on sustainable destination management and tourist behaviour.

About the Contributors

Amjad Imam Ansari, Research Scholar, is an Assistant Professor in the School of Hotel Management and Tourism at Lovely Professional University, Jalandhar, India. His research interest focuses on hotel revenue management, hotel services and hospitality marketing. He has over 8 years of experience in academics and industry. He can be contacted at amjadimamansari@gmail.com.

Dr Vikram Bansal, PhD, is an assistant professor at Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University, Delhi, India. He has PhD in management and his research interests include Industry 4.0, marketing, tourism and entrepreneurship. He has over 10 years of experience in teaching and academics and has published various research articles in Scopus indexed journals. He can be contacted at vikrambansal@jnu.ac.in.

Hulisi Binbasioglu, PhD, is an Associate Professor in Tourism and Hotel Management at Malatya Turgut Özal University in Türkiye. He received his BSc in Tourism and Hotel Management from Anadolu University, Eskisehir, and MSc and PhD in Marketing from İnönü University, Malatya. His teaching and research are related to tourism marketing, cultural heritage, mobile technology and social media. He has many articles indexed in SCI-E/ESCI/Scopus journals and international book chapters and proceedings in congresses. He can be contacted at: hulusi.binbasioglu@ozal.edu.tr.

Ms Deepthi B. is a PhD (Management) research scholar (UGC Net-JRF Qualified) at Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University, Delhi, India. Her research interests include financial markets, Industry 4.0, AI and entrepreneurship. She has published various research papers in Scopus journals on adoption of Industry 4.0 and AI in the Indian MSME sector. She can be contacted at deepthy.spandan@gmail.com.

Dr Meral Çalış Duman, PhD, is an Associate Professor in Management and Organization at Malatya Turgut Özal University, Türkiye. She is currently serving as its Head of Department and Assistant of Manager at Vocational School. She has over 10 years of experience as an academic. The author has many SSCI, international and national indexed articles, book chapters and presentations in international congresses. Her areas of expertise are digital transformation, Industry 4.0, mobbing and human resources management and women in the workplace. She can be contacted at meral.duman@ozal.edu.tr.

Ricardo Jorge Costa Guerra holds a PhD in Tourism, Leisure and Culture from the University of Coimbra, under the subject of health and wellness tourism and local development strategies. He completed MSc in Tourism Management and Development and a Degree in Tourism Management and Planning both at the University of Aveiro. Recently, he obtained the title of Specialist in Hospitality and Catering. Currently, he is an Assistant Professor and Subdirector of the Higher School of Tourism and Hospitality of the Polytechnic Institute of Guarda, where he coordinates the Degree in Hotel Management. He is also the representative of the Polytechnic Institute of Guarda in the Network of Higher Education Institutions for the Preservation of the Mediterranean Diet. He is an integrated researcher at CEGOT and also collaborates with CiTUR and UDI/IPG and has published several peer-reviewed articles, books, book chapters and participated in investigation projects.

Mr Harish P. is a research scholar in School of Tourism Studies, Mahatma Gandhi University, India. His research interest focuses on technological advancements in hospitality industry, tourism 4.0 and tourist experience. He has over 8 years of experience in teaching and academics. He can be contacted at harishp@mgu.ac.in.

Madam Siti Rahayu Hussin is working as a senior lecturer in the school of business and economics, Universiti Putra Malaysia, Malaysia. She completed her Masters of Business Administration (MBA) from Roosevelt University, Illinois, USA. She completed her Bachelor of Business Administration (BBA) from International Islamic University, Malaysia. Siti Rahayu Hussin has acted as the academic advisor and supervisor of several graduate and post-graduate students. She has served as a reviewer and editorial board member in several international journals. Siti Rahayu Hussin has published several research articles in many international journals and presented the finding of her research at various national and international conferences. Her area of research includes marketing, retailing, and consumer behaviour.

Md Tariqul Islam has completed his Masters of Science (by research) in Tourism from Universiti Putra Malaysia, Malaysia. He completed his Bachelor degree with distinction in Airlines, Tourism and Hospitality from Lovely Professional University, India. Md Tariqul Islam has published several research articles in many international journals and presented the finding of his research at various national and international conferences. His area of research includes consumer behaviour and technology adoption. He can be connected via tariqul.tonmoy812@gmail.com.

Luísa Lopes has been since 1999 an Assistant Professor at the Polytechnic Institute of Bragança. She holds a PhD in Business and Management Studies with a focus on Marketing and Strategic Management awarded by the University of Porto. She has a long curriculum in the private sector in functions linked with management and marketing. Her research interests include Relationship Marketing; Public and Nonprofit Marketing; Services Marketing; Higher Education Teaching; Tourism Marketing and Consumer Marketing. At the Polytechnic Institute of Bragança, she holds various organizational positions and has promoted innumerous academic events. She attended several academic conferences both as an author and as a speaker. As a researcher she also collaborates with the Centre of Tourism Research, Development and Innovation (CiTUR).

Marco Martins began his academic studies in the BA of Marketing and Advertising at the Higher Institute of Business and Tourism (ISCET). In 2012, he was awarded with the PhD in Tourism Sciences by the Université de Perpignan Via Domitia (France). Now he is an integrated researcher at the Polytechnic Institute of Tomar/CGEO. He was in the past an invited lecturer in several higher education institutions in Portugal, of which, ESACT of the Polytechnical Institute of Bragança, ESTH of the polytechnic Institute of Guarda; ISCET – Higher Institute of Business and Tourism, among others. He is an editorial board member in the Journal of Applied and Advanced Research, a published author and reviewer for several leading Journals.

Van Chien Nguyen, PhD, is a graduate of doctoral study at the Department of Economics, University of Colombo in Sri Lanka. He works for Thu Dau Mot University and his research interests are macroeconomics, finance and financial economics. He has published papers in Taylor & Francis, Elsevier, Springer.

Assoc Prof Hanh Nguyen, PhD, is presently holding the position of Vice-Dean at the Faculty of Tourism, University of Social Sciences and Humanities, Vietnam National University in Ho Chi Minh City. With over two decades of experience in teaching and academia, she has expertise in sociology and tourism studies. Her research interests encompass a broad range of topics, including the sociology of tourism, sustainable tourism, tourism and technology, community-based tourism and agrotourism. For further information, she can be reached at nguyenthivanhanh@hcmussh.edu.vn.

Dr Uma Pandey is working as an Assistant Professor in the School of Hotel Management and Tourism at Lovely Professional University, Jalandhar, India. She has completed her PhD in Tourism Management. She has also worked with a leading travel agency in India for many years. Dr Uma Pandey has guided several master's students in their dissertations. She has participated in and presented papers at several international conferences. Her area of research includes forms of tourism, aviation, tourist behaviour, marketing, cultural heritage and entrepreneurship.

Lara Santos has PhD in Marketing and Strategy (2019) awarded by a consortium formed by University of Minho, University of Aveiro and University of Beira Interior, Master's in Social Economy (2009) awarded by University of Minho and a Degree in Social Service (2006) awarded by the Portuguese Catholic University. At the moment she is an Assistant Professor at School of Communication, Architecture, Arts and Technologies of the Lusófona University. She is also an invited Assistant Professor at the School of Communication, Administration and Tourism of the Polytechnical Insitute of Bragança. Furthermore, she is a researcher at TRIE - Transdisciplinary Research Centre for Entrepreneurship and Ecosystem Innovation, and has published some peer-reviewed articles, participated in research projects and is reviewer for Cross Cultural & Strategic Management Journal.

Sahil Sharma is a PhD candidate in Data Science and Tourism Research at Himachal Pradesh University, India. He holds an MBA in Tourism from the Indian Institute of Tourism and Travel Management (IITTM), Gwalior, and a BA in Tourism from the Government Degree College, Kullu. His research interests include e-tourism, smart tourism, big data, data science, tourism destination management and marketing. In 2020, he cleared the competitive UGC NET exam and was awarded a Junior Research Fellowship (JRF) by the University Grants Commission (UGC) of India. He can be contacted at sahilsharmahimalaya@gmail.com.

Prof Amrik Singh, PhD, is a professor in the School of Hotel Management and Tourism at Lovely Professional University, Jalandhar, India, currently serving as its head of department. Her research interest focuses on accommodation management, hotel ergonomics, hotel green practices, work–life practices, talent management practices, waste management, technology application, food waste, training and development and sustainability in tourism and hospitality. He is currently guiding eight PhD scholars and two PhD scholars have been awarded PhD He has over 16 years of experience in teaching and academics. He can be contacted at amrik.singh@lpu.co.in / amrikmhm@gmail.com.

Toney K. Thomas is an Assistant Professor in Tourism at School of Tourism Studies, Mahatma Gandhi University, India. Prior to his appointment in Mahatma Gandhi University, Toney has held positions of Associate Professor, Programme Director, Deputy Dean and Head of School in Taylor's University, Malaysia. His main academic endeavour is focusing on tourism research including publications, projects and conferences in Asian tourism context. His research interest is on Asian tourism research, destination benchmarking and tourist behaviour. He can be contacted at toneykthomas@mgu.ac.in.

Mr Tuyen Tran is a researcher at the University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh city. Mr Tuyen gained a Master of Public Policy, majoring in Policy Analysis from the Fulbright School of Public Policy and Management. His main research areas include tourism economy, tourism policy, tourism and technology, community-based tourism, political economy, etc. He also participates in several projects and research on tourism development policy in rural areas of Vietnam. He is now completing his PhD in Tourism study at the University of Social Sciences and Humanities, Vietnam National University, Hanoi city. He can be reached at bca.trantuyen@gmail.com.

Madam Wong Foong Yee is working as a Senior Lecturer in the School of Business and Economics, Universiti Putra Malaysia, Malaysia. She completed her Masters of Business Administration (MBA) from Universiti Putra Malaysia, Malaysia. She completed her Bachelor of Science from Universiti Pertanian Malaysia, Malaysia. Wong Foong Yee has acted as the academic advisor and supervisor of several graduate and post-graduate students. She has served as a reviewer in several international journals and acted as a project leader in numerous government-funded projects. Wong Foong Yee has published several research articles in many international journals and presented the finding of her research at various national and international conferences. Her area of research includes business management, marketing, hospitality and tourism.

Preface

The tourism and hospitality industry is at the forefront of the climate crisis as a significant source of carbon emissions on a global scale. There is a need to disseminate opportunities and explore scientific avenues in emerging technologies associated with Industry 4.0, such as the integration of AI, virtual and augmented reality, ‘extended reality’ or the use of service robots, big data and machine intelligence to predict human behaviour, and forecasting future trends in the tourism industry's fight against the climate crisis.

With the onset of Industry 4.0, the Impact of Industry 4.0 on Sustainable Tourism investigates current and future challenges in order to translate them into pragmatic solutions. Exploring the opportunities for both academia and industry in agile and disruptive technologies and integrate unique features of these advancements like Extended Reality (XR), Machine Intelligence (MI) and Computer Vision (CV), the authors determine the trajectory of sustainable tourism development. Of interest to academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism informs on the disruptive technologies under the gambit of Industry 4.0, revealing patterns and projections to provide a discourse on the progression of futuristic technologies in sustainable tourism research and practice.

We are thrilled to present this book on the “Impact of Industry 4.0 on Sustainable Tourism” as the editor. This book brings together a collection of insightful chapters from leading scholars and practitioners in the field of tourism, sustainability and technology. The Fourth Industrial Revolution, or Industry 4.0, is characterised by the integration of advanced technologies, such as AI, big data analytics and the Internet of Things, into various industries. The tourism industry is no exception to this, and it is experiencing significant changes due to the integration of these technologies. As the tourism industry grows, it also faces challenges related to sustainability. Sustainable tourism is about meeting the needs of present tourists and host regions while also protecting and enhancing opportunities for the future. In this book, we explore how Industry 4.0 can help or hinder the pursuit of sustainable tourism. The title is developed keeping in mind the needs of post-graduate students and researchers, as knowledge in the vertical remains scarce. This book covers a myriad of pertinent topics ranging from autobots to extended reality in the hospitality and tourism industry. Industry practitioners can utilise the cutting-edge concepts and notions presented herewith. Simultaneously, readers can keep themselves abreast of the major developments taking place in the space. This book also represents a geographical diversity of contributors and contexts, analyses from both emerging and developed economies.

We would like to thank all the authors who contributed their valuable insights to this book. We are grateful to them for sharing their knowledge and expertise with us. We would also like to express our appreciation to the reviewers for their constructive feedback, which helped to improve the quality of the chapters.

We hope this book will serve as a valuable resource for researchers, students, practitioners, policymakers and anyone interested in the intersection of Industry 4.0 and sustainable tourism.

Acknowledgement

The editors remain indebted to the anonymous referees and reviewers who provided their expertise in the selection of contributions for the book. We are thankful to the constituent faculties and deans of the Univerzita Tomáše Bati ve Zlíně, namely, fakulta managementu a ekonomiky (FAME), fakulta aplikované informatiky (FAI), and fakulta multimediálních komunikací (FMK). We extend our gratitude to the OP RDE project Junior grants of TBU in Zlin, reg. No. CZ.02.2.69/0.0/19_073/0016941 that assisted the team to amalgamate their ideas and significantly contribute towards building a corpus of knowledge in the scholastic pursuit of sustainable tourism management. We also take this opportunity to thank our departmental colleagues, Mark Ratilla, PhD, Khurram Ajaz Khan, PhD, our Dean of FAME, prof Ing David Tuček PhD and Vice-Dean for doctoral study, Ing Lubor Homolka, PhD, for their support and sharing our vision.

We are humbled by the cooperation offered by the Emerald Publication (UK) team for their timely and prompt services towards successfully completing this book.