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Sustainable Fashion Marketing and Value Creation: Moving Beyond the Cannibalisation of Fashion

Elaine L. Ritch (Glasgow Caledonian University, UK)

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Keywords

Citation

Ritch, E.L. (2023), "Sustainable Fashion Marketing and Value Creation: Moving Beyond the Cannibalisation of Fashion", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 11-25. https://doi.org/10.1108/978-1-80382-345-420231002

Publisher

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Emerald Publishing Limited

Copyright © 2023 Elaine L. Ritch