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Digitalisation in Latin America and the Caribbean Hotel Sector in a Post-Pandemic Environment

Phalesta Toussaint (University of West Indies, Barbados)
Cristina Jönsson (University of West Indies, Barbados)

Tourism Through Troubled Times

ISBN: 978-1-80382-312-6, eISBN: 978-1-80382-311-9

Publication date: 23 September 2022

Abstract

Purpose

The purpose of this chapter is to critically evaluate the development of technological infrastructure and the propensity of Latin America and the Caribbean (LAC) destinations to adopt digitalisation in their hotel sectors. This paper focuses on technological readiness, the types of digitalisation and its influence on the hotel sector in a post-pandemic environment.

Design/Methodology/Approach

The chapter is a critical and conceptual overview of digitalisation in the Latin America and the Caribbean hotel sectors, the contribution of the hotel sector to tourism economies, and digitalisation in LAC post COVID-19. A comprehensive examination of the academic literature is combined with the Network Readiness Index (NRI) and Travel and Tourism Competitiveness Index (TTCI) on several LAC countries focusing on different scopes including ICT readiness, ICT environment and business usage from 2010 to 2020. The paper uses empirical data collected from NRI and TTCI on several LAC countries examining changes in development of information and communications technology (ICT) by conducting a longitudinal analysis over a ten-year period.

Findings

The chapter argues that digitalisation in the hotel sector has been given a lot of attention regarding the adoption of digitalisation during the pandemic by a continuation of activities involving check-in and check-out, providing safety for guests and staff and the recovery of the hotel sector by both hoteliers and academics. Yet, LAC have been slow when it comes to the development of ICT. This is shown on the NRI and the TTCI by their position on ICT infrastructure, ICT environment and business usage. Nevertheless, while their positions on the indexes are less than favourable, their scores are improving, but at a very slow rate.

Research Limitation

Limited academic literature is available on digitalisation in LAC countries. There is no consistent data on the NRI and TTCI year to year for some of the countries examined in this study.

Originality/Value

This study provides a comprehensive review of technological infrastructure development of countries of Latin America and Caribbean countries with an emphasis on digitalisation in a hospitality context. The chapter is a critical examination of digitalisation in the hotel sector in a post-pandemic environment.

Keywords

Citation

Toussaint, P. and Jönsson, C. (2022), "Digitalisation in Latin America and the Caribbean Hotel Sector in a Post-Pandemic Environment", Korstanje, M.E., Seraphin, H. and Maingi, S.W. (Ed.) Tourism Through Troubled Times (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Leeds, pp. 151-180. https://doi.org/10.1108/978-1-80382-311-920221009

Publisher

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Emerald Publishing Limited

Copyright © 2022 Phalesta Toussaint and Cristina Jönsson. Published under exclusive licence by Emerald Publishing Limited