Purpose: This chapter analyzes how the COVID-19 pandemic has been managed and strategies put in place to rejuvenate the tourism industry in Uganda.
Methodology: This chapter adopts an integrated approach involving questionnaire survey and rapid situational analysis of documents to synthesize information on management of past disease outbreaks, COVID-19 and their impacts on tourism.
Findings: Uganda's tourism industry is vulnerable and has been exposed to past disease outbreaks such as Ebola and Marburg with varying effects on its image and performance. With the outbreak of COVID-19, the industry has drawn lessons from the previous responses and management experiences to cope with the effects of the pandemic.
Research Limitations: The main limitation in this chapter is the low response rate due to stringent lockdown conditions and limited access to respondents and official documents.
Practical Implications: This chapter recommends the need to mainstream strategies for crisis management into the tourism policy and development planning frameworks.
Originality/Value: This chapter provides a robust approach to analyze tourism industry's response, recovery and sustainability after disease outbreaks, pandemics and related crises in future.
Mugizi, F., Ayorekire, J. and Obua, J. (2021), "Uganda Tourism Sector COVID-19 Response, Recovery and Sustainability Strategies: Lessons from Previous Virus Disease Outbreaks", Gowreesunkar, V.G., Maingi, S.W., Roy, H. and Micera, R. (Ed.) Tourism Destination Management in a Post-Pandemic Context (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Bingley, pp. 99-112. https://doi.org/10.1108/978-1-80071-511-020211007
Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited