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Tristar – Safety, Sustainability and Stewardship

Corporate Success Stories in the UAE: The Key Drivers Behind Their Growth

ISBN: 978-1-80043-579-7, eISBN: 978-1-80043-578-0

Publication date: 11 March 2021


The success of an organization that is operating in a volatile industry and in an increasingly uncertain external environment depends on various factors. Although existing literature mentions factors that could be considered as prerequisites of success for the continuity of business, there is limited research done specifically in the fuel/energy logistics industry within the context of United Arab Emirates. Using case study as a methodology, the present authors aim at understanding the growth model and strategic success factors of an energy logistics company, established in Dubai, the “Tristar Group.” With a presence in more than 21 countries, the group has over 22 years of history with 4 major service offerings under its portfolio. During its tenure, Tristar has achieved more than 70 awards and accolades, both regional and global in the field of corporate social responsibility (CSR), safety, quality, employee engagement, and strategic partnerships. The strategic drivers that have influenced the success of the organization include: responsible leadership and strategic agility, building a safety culture through strategic alliances, customer retention through service excellence, CSR and sustainability initiatives, employee empowerment & engagement, and enhanced service offerings through integrative growth strategy. In conclusion, the case study recommends the following future areas for research, namely, the impact of global scanning on corporate growth strategies, the types and nature of tools & interventions to be used for sustaining a safety led culture and the capabilities required for an organization to be resilient and anti-fragile.



Maricar, M.A.A.H. and Kiyasudeen, J.M. (2021), "Tristar – Safety, Sustainability and Stewardship", Vel, P. and Gomišček, B. (Ed.) Corporate Success Stories in the UAE: The Key Drivers Behind Their Growth, Emerald Publishing Limited, Leeds, pp. 179-195.



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