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Women in Family Firms: Unsung Heroes of Business-owning Families

Go-to-Market Strategies for Women Entrepreneurs

ISBN: 978-1-78973-290-0, eISBN: 978-1-78973-289-4

Publication date: 6 September 2019


Women are becoming more and more visible in family firms. They appear to be the adhesive that bonds the family together and may, therefore, help explain why some families are a key source of strength for their business while others struggle to maintain family harmony and business success. Yet, these women face many challenges in working for their family’s business. In this chapter, we offer a brief review of the literature as related to the historical perspectives in terms of CEO wives and daughters and concerns about primogeniture. We conclude with a discussion on progress and capture the experiences of women working in their family’s business.



Eddleston, K.A. and Sabil, G. (2019), "Women in Family Firms: Unsung Heroes of Business-owning Families", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 185-194.



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