Go-to-Market Strategies for Women Entrepreneurs

Creating and Exploring Success

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

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  • Victoria L. Crittenden


Part I Success Stories of Women Entrepreneurs Part II Gender Diversity Driving Innovation Part III Hurdles in Global Markets Part IV Disruption Ripe Sectors Part V Investing in Women