Go-to-Market Strategies for Women Entrepreneurs

Creating and Exploring Success

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Publication Date:

2019-09-06

Editor:

  • Victoria L. Crittenden

Chapters:

Part I Success Stories of Women Entrepreneurs Part II Gender Diversity Driving Innovation Part III Hurdles in Global Markets Part IV Disruption Ripe Sectors Part V Investing in Women