The authors express their gratitude to S. Mostafa Rasoolimanesh, Mastura Jaafar, and Rabeeh Barghi (Universiti Sains Malaysia, Penang, Malaysia) for generously providing the dataset and domain expertise without which the empirical example would not be possible. The authors are also grateful for the invaluable feedback provided by Galit Shmueli (National Tsing Hua University, Hsinchu, Taiwan) and S. Mostafa Rasoolimanesh, which improved the overall quality of this chapter.
Danks, N.P. and Ray, S. (2018), "Predictions from Partial Least Squares Models", Ali, F., Rasoolimanesh, S.M. and Cobanoglu, C. (Ed.) Applying Partial Least Squares in Tourism and Hospitality Research, Emerald Publishing Limited, Bingley, pp. 35-52. https://doi.org/10.1108/978-1-78756-699-620181003
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