Applying Partial Least Squares in Tourism and Hospitality Research
Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as various individual topics.
Publication Date:
2018-12-14Editors:
- Faizan Ali
- S. Mostafa Rasoolimanesh
- Cihan Cobanoglu
Chapters:
- Prelims
- Chapter 1 Minimum Sample Size Estimation in PLS-SEM: An Application in Tourism and Hospitality Research
- Chapter 2 New Guidelines for the Use of PLS Path Modeling in Hospitality, Travel, and Tourism Research
- Chapter 3 Predictions from Partial Least Squares Models
- Chapter 4 PLS Path Modeling in Hospitality and Tourism Research: The Golden Age and Days of Future Past
- Chapter 5 Hotel Employees’ Use of Smartphones and Performance: Reflective–Formative Estimation Approach
- Chapter 6 Loyalty to Rural Tourism in Brazil: The Moderating Effect of the Purchase Frequency
- Chapter 7 HRM Practices and Employee Retention: The Moderating Effect of Work Environment
- Chapter 8 Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison
- Chapter 9 The Effect of High and Low Environmental Consciousness Regarding Brazilian Restaurants: A Multigroup Analysis Using PLS
- Chapter 10 Analyzing the Effects of Online and Offline Communication in the Hotel and Restaurant Industry: The PLS Approach
- About the Editors
- Index
