Experiential Tourism: Creating and Marketing Tourism Attraction Experiences
The Handbook of Managing and Marketing Tourism Experiences
ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7
Publication date: 28 December 2016
Abstract
Originality/value
While many studies of the creative tourism concept and cities have been undertaken within the context of destinations this research offers a site-specific perspective as well as marketing perspective that will be of practical value to attraction managers.
Keywords
Citation
Dodds, R. and Jolliffe, L. (2016), "Experiential Tourism: Creating and Marketing Tourism Attraction Experiences", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 113-129. https://doi.org/10.1108/978-1-78635-290-320161005
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:Emerald Group Publishing Limited
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