Advanced search

Experiential Tourism: Creating and Marketing Tourism Attraction Experiences

Rachel Dodds
Lee Jolliffe

The Handbook of Managing and Marketing Tourism Experiences

ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7

Publication date: 28 December 2016

Abstract

Originality/value

While many studies of the creative tourism concept and cities have been undertaken within the context of destinations this research offers a site-specific perspective as well as marketing perspective that will be of practical value to attraction managers.

Keywords

Citation

Dodds, R. and Jolliffe, L. (2016), "Experiential Tourism: Creating and Marketing Tourism Attraction Experiences", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 113-129. https://doi.org/10.1108/978-1-78635-290-320161005

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
If you think you should have access to this content, click the button to contact our support team.
Contact us
Manage cookies

We’re listening — tell us what you think

Join us on our journey