Although there are numerous papers on experiences from individual services (e.g., hotels, airlines, restaurants) in the destination, literature on overall stakeholder and creation of holistic destination experience has been overlooked. This chapter offers a theoretical model that would assist policy-makers to design experiences in the destination by looking at the roles of different stakeholders and to improve the competitiveness of the destination.
Karayilan, E. and Cetin, G. (2016), "Tourism Destination: Design of Experiences", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 65-83. https://doi.org/10.1108/978-1-78635-290-320161004Download as .RIS
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