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Noor Dubai Foundation: managing blindness in developing countries

Linzi J. Kemp (American University of Sharjah, Sharjah, United Arab Emirates)
Immanuel A. Moonesar (University of Wollongong in Dubai, Dubai, United Arab Emirates)
Shurooq Al Banna (Noor Dubai Foundation, Dubai, United Arab Emirates)

Publication date: 1 October 2011

Issue publication date: 1 October 2011


Subject area

Business, management.

Study level/applicability

This case is suitable for undergraduate and postgraduate students studying topics related to human resources, decision making, managing in multinational companies and crisis management. In addition, the case is useful study for practitioners in non-governmental organizations (NGO).

Case overview

Dr Manal Taryam, the Chief Executive Officer, was discussing with Ms Shurooq Al Banna, Marketing Specialist, the achievements and challenges faced at Noor Dubai over the past three years. Noor Dubai is an international charity for the prevention and treatment of blindness. The problem facing these decision makers is the prioritization of their resources to support logistics management, operations, human resources, funding and educational issues. In addition, to meet the needs of the visually impaired, a long-term mission is to establish permanent eye centers in areas of most need.

Expected learning outcomes

Students will be able to:

  • Describe the problems facing Noor Dubai in relation to logistics management, operations, human resources, funding and educational issues.

  • Explain how the management strategies of Noor Dubai prioritize logistics management, operations, human resources, funding and education.

Supplementary materials

Teaching notes.



This case was written by Shurooq Al Banna at Noor Dubai, L.J. Kemp, at the American University of Sharjah, and I.A. Moonesar, at the University of Wollongong in Dubai. It was prepared using company information and interviews and its intention is to provide material for class discussion through publication. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.


Kemp, L.J., Moonesar, I.A. and Banna, S.A. (2011), "Noor Dubai Foundation: managing blindness in developing countries", , Vol. 1 No. 4.



Emerald Group Publishing Limited

Copyright © Kemp, Moonesar and Al Banna (2011)

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