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Culture, career and more: the case of Dilip Roy at IHI (India) Pvt. Limited, a subsidiary of Itsun China

Margie Parikh (BK School of Business Management, Gujarat University, Ahmedabad, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 1 January 2011


Subject area

Leadership development, career planning and management, management of start-ups, construction industry in India.

Study level/applicability

Post graduate management courses, executive training programs/modules in leadership development; organizational culture and construction management.

Case overview

This case illustrates the shortcomings of both the management and leadership at a start-up business within a growing industry. The rapidly growing construction equipment manufacture and renting activity in India and the lack of structure, systems and resources characteristic of start-ups are complicated more by the fact that Itsun Heavy Industry India Pvt. Ltd (IHIIPL) was in India while its head quarter was in China. In exploring the diverse human, organizational and operational problems shadowing IHIIPL and their causes, students cannot only diagnose what went wrong and why for Dilip, but also sense how he could have handled these issues more effectively.

Expected learning outcomes

Dilip's case cautions managers against issues common to many industries and organizations and students will examine: self assessment and career choices: the case raises question of the gap between what was needed at IHIIPL and what skills and qualities Dilip brought to the job; leadership and leadership challenge: the case raises question of what kind of attitudes and actions constitute effective leadership; and managing the company performance for a start-up: Dilip faced a constant stream of operating problems: lack of procedures and systems, a non-supportive headquarter in China, inexperienced staff, shortages of resources and material and internal conflicts.

Supplementary materials

Teaching note.



Parikh, M. (2011), "Culture, career and more: the case of Dilip Roy at IHI (India) Pvt. Limited, a subsidiary of Itsun China", Emerald Emerging Markets Case Studies, Vol. 1 No. 1.



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