The Risk‐Threat Matrix: Key to Defensive Strategy

Henry H. Beam (Western Michigan University)
Thomas A. Carey (Western Michigan University)

American Journal of Business

ISSN: 1935-5181

Publication date: 28 October 1991

Abstract

Managers have traditionally concentrated on the offensive aspects of strategic planning. With a few important exceptions, the strategic planning literature is also heavily weighted toward offensive considerations. Yet two fields to which business is frequently compared, the military and sports, often give defensive considerations as much emphasis as offensive ones. The purpose of this article is to stress the importance of defensive considerations in strategic planning. A risk‐threat matrix is developed which managers can use as a guide to formulating defensive strategies to counter the full range of potentially detrimental situations their firms may face.

Keywords

Citation

Beam, H.H. and Carey, T.A. (1991), "The Risk‐Threat Matrix: Key to Defensive Strategy", American Journal of Business, Vol. 6 No. 2, pp. 39-44. https://doi.org/10.1108/19355181199100016

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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