Muslim attitude and awareness towards Istihalah

Aadam T. Aris (School of Business, Monash University Malaysia campus, Selangor, Malaysia)
Norhaznee M. Nor (School of Industrial Technology, Food Technology Division, Universiti Sains Malaysia, Penang, Malaysia)
Noor A. Febrianto (School of Industrial Technology, Food Technology Division, Universiti Sains Malaysia, Penang, Malaysia)
K.V. Harivaindaran (School of Industrial Technology, Food Technology Division, Universiti Sains Malaysia, Penang, Malaysia)
Tajul A. Yang (School of Industrial Technology, Food Technology Division, Universiti Sains Malaysia, Penang, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Publication date: 14 September 2012

Abstract

Purpose

The purpose of this study is to investigate the attitude and awareness towards Istihalah of Muslim Malaysian students in Universiti Sains Malaysia, Penang. This study aims to indicate the alertness of Muslim students about Istihalah in their daily life.

Design/methodology/approach

A total of 450 students from the university were selected using a stratified random sampling technique. The self‐administered questionnaire focused on attitude and awareness towards Istihalah and their interest to learn more about Istihalah.

Findings

A total of 99.1 percent of respondents agreed that the Muslim community lack of exposure about the Istihalah concept. Male students are more agreeable than female students (100.0 percent vs 98.2 percent). More than 94.7 percent of the respondents believe that Istihalah concept is very important to Muslim consumers. A total of 100.0 percent of the respondents are interested to know more about Istihalah.

Research limitations/implications

The respondents in this research were Muslim students in Universiti Sains Malaysia. The results of this research are only applicable to the subjected community. Therefore, any generalization of the findings on the whole or other Muslim communities should be avoided.

Originality/value

This paper is the first paper produced to investigate the attitude and awareness towards Istihalah among Muslim students, not only in Universiti Sains Malaysia, Penang but also the Muslim community as a whole. This paper will provide new information on the attitude and awareness of students towards Istihalah and the product of Istihalah as there no records on the matter prior to this. It will also be the pioneer to future research on this matter.

Keywords

Citation

Aris, A., Nor, N., Febrianto, N., Harivaindaran, K. and Yang, T. (2012), "Muslim attitude and awareness towards Istihalah", Journal of Islamic Marketing, Vol. 3 No. 3, pp. 244-254. https://doi.org/10.1108/17590831211259736

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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