There's a scholar born every minute: This way to the eejit

Abstract

Purpose

In “There's a scholar born every minute”, the author aims to explain the background to Brown and Hackley's co‐authored paper, “The greatest showman on earth”, and respond to the comments of Richardson and Tadajewski.

Design/methodology/approach

The major concerns of the authors' critics are addressed, after a fashion. The author also attempts to account for their unorthodox approach to historical writing.

Findings

The authors are innocent of every charge levelled by Richardson and Tadajewski. Except one, which the author hides in a footnote hoping no one will read it.

Originality/value

The rejoinder is all style, no substance. So there!

Citation

Brown, S. (2012), "There's a scholar born every minute: This way to the eejit", Journal of Historical Research in Marketing, Vol. 4 No. 2, pp. 324-330. https://doi.org/10.1108/17557501211224494