There's a scholar born every minute: This way to the eejit
Abstract
Purpose
In “There's a scholar born every minute”, the author aims to explain the background to Brown and Hackley's co‐authored paper, “The greatest showman on earth”, and respond to the comments of Richardson and Tadajewski.
Design/methodology/approach
The major concerns of the authors' critics are addressed, after a fashion. The author also attempts to account for their unorthodox approach to historical writing.
Findings
The authors are innocent of every charge levelled by Richardson and Tadajewski. Except one, which the author hides in a footnote hoping no one will read it.
Originality/value
The rejoinder is all style, no substance. So there!
Keywords
Citation
Brown, S. (2012), "There's a scholar born every minute: This way to the eejit", Journal of Historical Research in Marketing, Vol. 4 No. 2, pp. 324-330. https://doi.org/10.1108/17557501211224494
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited