Pre‐crisis period planning: lessons for hospitality and tourism

Abstract

Purpose

The aim of this exploratory paper is to highlight for hospitality and tourism, the importance of an effective contingency plan – in case the worst happens. The paper critically evaluates and suggests guidelines for preparing a crisis management plan in the pre‐crisis period. This could have a significant impact on the growth of the firm as well as the industry and economy.

Design/methodology/approach

Based on the review of crisis management literature, key issues have been identified, lack of pre‐crisis planning has been witnessed and subsequently an existing model has been adapted to be used in generic format for preparing a contingency plan.

Findings

The paper analyzes various issues relating to readiness to address crises, different types and stages of crisis, the relative impact of these negative events on the hospitality and tourism industry, gaps found in the crisis management strategies and the lessons learnt from them.

Originality/value

This paper should prove useful to managers considering the development of a crisis management plan so that they are prepared for the unexpected in a strategic manner.

Citation

Malhotra, R. and Venkatesh, U. (2009), "Pre‐crisis period planning: lessons for hospitality and tourism", Worldwide Hospitality and Tourism Themes, Vol. 1 No. 1, pp. 66-74. https://doi.org/10.1108/17554210910949896