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Kid law: advertising to children in Canada

Wendy S. Reed (Heenan Blaikie LLP, Montreal)
Catherine Bate (Heenan Blaikie LLP, Montreal)
Douglas Simsovic (Heenan Blaikie LLP, Montreal)

Young Consumers

ISSN: 1747-3616

Publication date: 1 September 2003

Abstract

Outlines the patchwork of federal law and self‐regulatory codes and guidelines which makes up the legislative system relating to advertising to Canadian children. Lists the former as the Broadcast Code of Advertising to Children, the Telecaster Services of the Television Bureau of Canada, and the CBC Advertising Standards, while self‐regulatory codes include the Canadian Code of Advertising Standards and the Code of Ethics and Standards of Practice of the Canadian Marketing Association. Focuses next on Quebec’s provincial laws for advertising to children; Quebec is the only province, and in fact the only jurisdiction in North America, in which commercial advertising to persons under 13 is generally prohibited. Discusses lastly the sensitive issue of collecting personal information from children.

Keywords

Citation

Reed, W.S., Bate, C. and Simsovic, D. (2003), "Kid law: advertising to children in Canada", Young Consumers, Vol. 4 No. 4, pp. 63-70. https://doi.org/10.1108/17473610310813997

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Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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