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The case for the organisational use of simulation

Andrew Greasley (Lecturer based at the Aston Business School, Aston University, Birmingham, UK)

Journal of Manufacturing Technology Management

ISSN: 1741-038X

Article publication date: 1 October 2004



This paper describes the use of simulation in a large manufacturing organisation and analyses how it could have been used more fully. Although the benefits from using simulation were clear, it was seen that the technique could have been deployed more effectively by considering the organisational context of the use. From the analysis of the case study, certain recommendations are made on how to maximise the benefits from simulation within the organisation, thereby extending the benefits from what is often a considerable investment in developing a simulation model. Recent developments in simulation software in terms of improvements in usability and integration with organisational data are seen to increase the feasibility of a wider role for simulation if the organisational barriers discussed can be overcome.



Greasley, A. (2004), "The case for the organisational use of simulation", Journal of Manufacturing Technology Management, Vol. 15 No. 7, pp. 560-566.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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