Competitive Strategies and Firm Performance

Abstract

Our paper contrasts and validates the relevance of Miles and Snow (1978) and Robinson and Pearce (1988) strategic models, and their causal relationships with performance. The empirical study was carried out on a sample of 189 enterprises from the Spanish hospitality sector. The results confirm the relevance of both models, and the importance of the different strategies as a source to explain performance. The analysis uses structural equation models and variance analysis (ANOVA) methodologies.

Citation

Garrigós‐Simón, F.J. and Palacios Marqués, D. (2004), "Competitive Strategies and Firm Performance", Management Research, Vol. 2 No. 3, pp. 251-269. https://doi.org/10.1108/15365430480000513