Balancing continuity and change to drive innovation: The case of Indian manufacturing firm Moser Baer Industries Limited

Abstract

Purpose

The purpose of this paper is to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Managing innovation to optimize performance requires the company to balance both continuity and change, so how do you solve this paradox? This single case study attempts to capture innovative management‐related processes and to analyze how they impact performance. It explores Indian firm Moser Baer Industries Limited (MBIL), one of the world's largest manufacturers of optical storage media, to illustrate the application of an innovation management framework. Following this process, a set of strategy suggestions destined to enhance the firm's capabilities is put forward.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "Balancing continuity and change to drive innovation: The case of Indian manufacturing firm Moser Baer Industries Limited", Development and Learning in Organizations, Vol. 25 No. 4, pp. 29-31. https://doi.org/10.1108/14777281111147099