Leadership management: Why educators should plan their courses carefully

Abstract

Purpose

This paper aims to review a paper on the potential dangers of the current rebranding process in business education, which is emphasizing leadership over management.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments.

Findings

With the aim to beat off increasing competition for the key roles in business, more and more people are applying for educational business courses, from the high school course to the MBA. It is sometimes difficult to know just what the relative benefits of these courses are, and how they will lead to real progression back in the business world, given that there are now so many. But of course education is a business too, and marketers for business courses are well tuned into to how to best sell their courses.

Practical implications

Gives four specific points for educators and employers to think about when it comes to business leadership courses.

Originality/value

The paper offers a timely and necessary counter‐balance to the bandwagon effect of the use of the term leadership in the generic area of management education.

Citation

(2009), "Leadership management: Why educators should plan their courses carefully", Development and Learning in Organizations, Vol. 23 No. 1, pp. 25-26. https://doi.org/10.1108/14777280910924108