Market‐focused management: a model for US academic health centers
Journal of Health Organization and Management
ISSN: 1477-7266
Article publication date: 1 April 2003
Abstract
This paper describes managed care, competition and high health care costs and reductions in funding as the major market forces that affect US academic health centers. As academic health centers continue to preserve their missions of providing patient care, educating and training health professionals and conducting research, they are negatively impacted by these market changes, thus, resulting in increased expenses and lowered revenue. A key component to surviving in difficult times is market‐focused management. This paper develops a model to show the path of senior level management teams in their decision making. Through the performance of essential managerial roles, senior level managers are responsible for strategies that result in the long‐term viability and growth of academic health centers.
Keywords
Citation
Guo, K.L. (2003), "Market‐focused management: a model for US academic health centers", Journal of Health Organization and Management, Vol. 17 No. 2, pp. 88-101. https://doi.org/10.1108/14777260310476140
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited