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Building a culture of high employee engagement

Gary Tomlinson (Head of Human Resources at Kia Motors, Weybridge, UK)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 20 April 2010




This paper aims to examine the key drivers for employee engagement within an organization. It seeks to answer the question: what are the keys to improving the level of employee engagement?


A case study illustrates a strategy for employee engagement that was based on research on the key drivers of engagement.


The paper presents practical case study material from Kia Motors – the South Korean automotive manufacturer. It shows how Human Resources (HR) worked to develop a strategy to address very poor levels of employee engagement. A clear set of engagement measures was developed to assess the impact of the engagement strategy.


This paper ascertains some of the key drivers of employee engagement as illustrated by the case study. It demonstrates a number of practical tools HR professionals can utilize to build employee engagement within their organizations.



Tomlinson, G. (2010), "Building a culture of high employee engagement", Strategic HR Review, Vol. 9 No. 3, pp. 25-31.



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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