To read this content please select one of the options below:

Building a culture of high employee engagement

Gary Tomlinson (Head of Human Resources at Kia Motors, Weybridge, UK)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 20 April 2010

14714

Abstract

Purpose

This paper aims to examine the key drivers for employee engagement within an organization. It seeks to answer the question: what are the keys to improving the level of employee engagement?

Design/methodology/approach

A case study illustrates a strategy for employee engagement that was based on research on the key drivers of engagement.

Findings

The paper presents practical case study material from Kia Motors – the South Korean automotive manufacturer. It shows how Human Resources (HR) worked to develop a strategy to address very poor levels of employee engagement. A clear set of engagement measures was developed to assess the impact of the engagement strategy.

Originality/value

This paper ascertains some of the key drivers of employee engagement as illustrated by the case study. It demonstrates a number of practical tools HR professionals can utilize to build employee engagement within their organizations.

Keywords

Citation

Tomlinson, G. (2010), "Building a culture of high employee engagement", Strategic HR Review, Vol. 9 No. 3, pp. 25-31. https://doi.org/10.1108/14754391011040046

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

Related articles