Breathing life into business strategy: An extract from Melcrum’s new report on communicating strategy

Abstract

There’s clear evidence that helping employees become more business literate makes a difference financially. But turning complex business plans into motivating ideas that connect with a cross‐section of employees is a challenge many organizations struggle with. This extract looks at the common principles that will help to engage your employees.

Citation

Thatcher, M. (2006), "Breathing life into business strategy: An extract from Melcrum’s new report on communicating strategy", Strategic HR Review, Vol. 5 No. 3, pp. 28-31. https://doi.org/10.1108/14754390680000879