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Creating a winning employer reputation

Simon Hepburn (Practice Director, Communications Management)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 1 May 2005


Being a good employer is no longer enough, you must also be perceived to be a good employer. This means communicating effectively to a range of key stakeholders. Simon Hepburn explains why managing employer reputation should be a business priority and outlines steps you can take to ensure your reputation is ahead of the rest.



Hepburn, S. (2005), "Creating a winning employer reputation", Strategic HR Review, Vol. 4 No. 4, pp. 20-23.



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Copyright © 2005, Emerald Group Publishing Limited