Organising Interface Research: The Individual and the Group

Abstract

The authors describe a research model that they have found particularly helpful in their pursuit of “Interface” research. They are keen to share what they consider good practice with other colleagues who are either considering conducting research into, or are keen to start researching into, the “Interface”.

Citation

Carson, D., Gilmore, A. and O’Donnell, A. (2001), "Organising Interface Research: The Individual and the Group", Journal of Research in Marketing and Entrepreneurship, Vol. 3 No. 2, pp. 107-117. https://doi.org/10.1108/14715200180001481