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Seaking: A Case Study

Roger Mumby‐Croft (School of Business, Oxford Brookes University)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Publication date: 1 April 2000

Abstract

This paper is authored by Roger Mumby‐Croft who was the founding proprietor of Seaking, and this case is written from his perspective. The Journal Editors are pleased to be publishing this case study which they believe will provide an excellent classroom vehicle for drawing out academic lessons about SMEs, growth and entrepreneurship.

Keywords

Citation

Mumby‐Croft, R. (2000), "Seaking: A Case Study", Journal of Research in Marketing and Entrepreneurship, Vol. 2 No. 1, pp. 74-87. https://doi.org/10.1108/14715200080001540

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited