Seaking: A Case Study
Journal of Research in Marketing and Entrepreneurship
Article publication date: 1 April 2000
This paper is authored by Roger Mumby‐Croft who was the founding proprietor of Seaking, and this case is written from his perspective. The Journal Editors are pleased to be publishing this case study which they believe will provide an excellent classroom vehicle for drawing out academic lessons about SMEs, growth and entrepreneurship.
Mumby‐Croft, R. (2000), "Seaking: A Case Study", Journal of Research in Marketing and Entrepreneurship, Vol. 2 No. 1, pp. 74-87. https://doi.org/10.1108/14715200080001540
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