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Mobility rules? Impacts of the Vodafone AirTouch Mannessman take‐over

Peter Curwen (Sheffield Business School, Sheffield Hallam University, Stoddart Building, City Campus, Pond Street, Sheffield S1 1WB, UK)

info

ISSN: 1463-6697

Article publication date: 1 February 2000

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Abstract

Provides a detailed case study of the take‐over bid from Vodafone AirTouch for German conglomerate Mannessman, which was both audacious and massive. Addresses the question of whether a pure mobile play is indeed a sensible strategy for the new millennium, but concludes it is too early for a definite answer. Argues the bids most important consequence is that it has yet again forced re‐examination of Telco’s strategic possibilities.

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Citation

Curwen, P. (2000), "Mobility rules? Impacts of the Vodafone AirTouch Mannessman take‐over", info, Vol. 2 No. 1, pp. 25-40. https://doi.org/10.1108/14636690010801302

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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