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Interaction, identity and collocation: What value is a corporate campus?

Franklin Becker (Professor and Chair, Department of Design and Environmental Analysis, International Workplace Studies Program, College of Human Ecology, Cornell University, E106 MVR Hall, Ithaca, NY 14853, USA; Tel: +1 607 255 1950; Fax: +1 607 255 3542; e‐mail: fdb2@cornell.edu)
William Sims (Professor of Facility Planning and Management in the Department of Design and Environmental Analysis in the College of Human Ecology at Cornell University)
Johanna H. Schoss (Senior consultant in the International Workplace Studies Program and a visiting assistant professor of anthropology at Cornell University)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 1 October 2003

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Abstract

Corporate campuses have been justified on many grounds, including lower operational costs, greater flexibility, stronger corporate branding and enhanced cross‐functional communication. Despite the tens of millions of dollars spent to acquire and develop them, little research exists that has systematically tested the validity of the benefits attributed to a corporate campus. This paper reports on an initial set of case studies examining one potential benefit of a corporate campus: the nature and extent of communication across organisational units. The results suggest that the amount of cross‐unit communication on a corporate campus may be less than expected. Implications for workplace and collocation strategies are discussed.

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Citation

Becker, F., Sims, W. and Schoss, J.H. (2003), "Interaction, identity and collocation: What value is a corporate campus?", Journal of Corporate Real Estate, Vol. 5 No. 4, pp. 344-365. https://doi.org/10.1108/14630010310812163

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MCB UP Ltd

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