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Quality differentiation for competitive advantage: a contingency approach

Reginald M. Beal (Reginald M. Beal is Assistant Professor of Strategic Management, School of Business and Industry, Florida Agricultural and Mechanical University, Tallahassee, Florida, USA)

Archie Lockamy III (Archie Lockamy III is Professor of Operations Management, School of Business and Industry, Florida Agricultural and Mechanical University, Tallahassee, Florida, USA)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 1 August 1999

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Abstract

This study examines the performance consequences of aligning the competitive strategy of quality differentiation with each of the four fundamental industry life cycle stages: introduction, growth, maturity, and decline. Reports results from a questionnaire survey of CEOs in a mid‐western state in the USA. The findings suggest that small manufacturing firms can achieve a sustainable competitive advantage vis‐à‐vis quality differentiation across three stages of industry evolution: introduction, growth, and maturity.

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Beal, R.M. and Lockamy, A. (1999), "Quality differentiation for competitive advantage: a contingency approach", European Journal of Innovation Management, Vol. 2 No. 2, pp. 71-81. https://doi.org/10.1108/14601069910269781

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MCB UP Ltd

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Quality differentiation for competitive advantage: a contingency approach

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