Managing innovation by design ‐ how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage

Abstract

Notes the importance of innovation with regard to competitiveness but points out that innovation and change management are synonymous with risk. This research presents a new design typology which is accessible to managers and can be built into corporate strategy ‐ allowing a facility for controlling and managing innovation.

Citation

Trueman, M. (1998), "Managing innovation by design ‐ how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage", European Journal of Innovation Management, Vol. 1 No. 1, pp. 44-56. https://doi.org/10.1108/14601069810199663