The intention of this paper is to propose a methodology for interactions between the two quality tools of quality function deployment (QFD) and failure mode effects analysis (FMEA), and place an emphasis on their common features. The paper will also emphasise the value that both tools have when used throughout the product development cycle. An example of the method described will be highlighted within Ford Motor Company that will demonstrate the quality and resource benefits achievable when these two tools are used in conjunction with one another. This example will illustrate how, through the use of crossfunctional and multidisciplined teamwork, QFD and FMEA can be linked into systems engineering and a quality operating system with far‐reaching benefits.
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