To read this content please select one of the options below:

A hierarchical framework of new products development: an example from biotechnology

Maria Tereza Alexandre (Maria Tereza Alexandre is a Visiting Assistant Professor at the University of Illinois at Urbana‐Champaign, Illinois, USA.)
>
Olivier Furrer (Olivier Furrer is an Associate Professor of Strategic Management at Nijmegen School of Management, Nijmegen, The Netherlands.)
D. Sudharshan (D. Sudharshan is Professor of Business Administration at the College of Commerce and Business Administration, at the University of Illinois at Urbana‐Champaign, Illinois, USA.)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 1 March 2003

2969

Abstract

Many new products are based on new technologies, which may in turn be based on new scientific discoveries. The extant literature on new product development has focused on how a firm may successfully commercialize new products. There is a corporate cost associated with new product failure, which extends beyond the final product‐manufacturing corporation to all the parties involved in the supply chain for the failed product. The new product development community has developed frameworks for managing the new product development process to minimize new product failure, notably by incorporating customer preferences into a cross‐functional approach to new product design and by creating a set of decision points or stage gates. The focus of these has been on the latter stages of the new product development process. Besides corporate decisions, society and its various institutions play a role in the shaping of new products from knowledge discoveries. Identifies how other participants may indeed influence the development of new products. Permits a more deliberate understanding of the possible impact of aiding or preventing a movement up the development hierarchy and so a clearer understanding of the potential benefits and opportunity costs may arise.

Keywords

Citation

Tereza Alexandre, M., Furrer, O. and Sudharshan, D. (2003), "A hierarchical framework of new products development: an example from biotechnology", European Journal of Innovation Management, Vol. 6 No. 1, pp. 48-63. https://doi.org/10.1108/14601060310456328

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Related articles