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Telling the story of organizational effectiveness

Jeff Gold (Leeds Business School, Leeds Metropolitan University, Leeds, UK)

Career Development International

ISSN: 1362-0436

Article publication date: 1 June 1998



There are a plethora of meanings that surround the term effectiveness even though the pursuit of effectiveness is taken for granted in modern organizations. Many definitions assume organizations as a stable and unified entity; however, it is argued that there are many notions of effectiveness hidden within relationships. A social construction view is used to examine meanings of effectiveness within a community of HR practitioners. Using a story‐telling approach, data were gathered to reveal the connection between values and claims for effective actions. It is argued that we need to see organizations as a sea of relationships, each with their own notions of effectiveness.



Gold, J. (1998), "Telling the story of organizational effectiveness", Career Development International, Vol. 3 No. 3, pp. 107-111.




Copyright © 1998, MCB UP Limited

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