Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile‐clothing sector (part 2)
Abstract
Purpose
This is the second of two papers which examine the Italian and Spanish textile‐clothing sector. The purpose of this paper is to focuse on the key factors in the international performance of textile manufacturing companies.
Design/methodology/approach
In order to compare Spanish and Italian cases, the empirical study used a standardized questionnaire for collecting data. The cases analysed are respectively geographical zones with a great tradition in textile‐clothing industry in their country, Catalonian (in the Spanish case) and Lombardian business (in the Italian case).
Findings
It was found that international experience is the main factor in the export performance for both cases but investment in R&D and export experience have been the keys for explaining the major export performance of the Italian businesses.
Research limitations/implications
The sample is formed basically from small textile‐clothing business (with less than 500 employees).
Originality/value
The paper is of value in that it provides a comparative study of the main factors that have affected the export performance of the Spanish and Italian businesses. A wide range of factors has been studied, including characteristics of the business, such as size, dispersion of sales and export experience.
Keywords
Citation
Eusebio, R., Llonch Andreu, J. and Pilar López Belbeze, M. (2007), "Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile‐clothing sector (part 2)", Journal of Fashion Marketing and Management, Vol. 11 No. 1, pp. 24-40. https://doi.org/10.1108/13612020710734382
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited