The strategic challenge of electronic commerce

Abstract

Based on the results of an ongoing study into the impact of e‐commerce on UK business. The authors have provided input from both academic and commercial viewpoints. The intention is to monitor the changing landscape of the commercial world over a period of time and this study provides grounding to this process, drawing some important conclusions that will have an effect across a large section of UK business. The paper charts the advent of the e‐commerce revolution and how business is adapting to this new paradigm. Examples include the Co‐operative Bank, Waterstones and RS Components. Legal aspects of the Internet and commerce on it are also interpreted with ramifications for organisations that are protecting their data as well as positioning themselves to exploit the commercial opportunities that the Internet offers.

Citation

Fraser, J., Fraser, N. and McDonald, F. (2000), "The strategic challenge of electronic commerce", Supply Chain Management, Vol. 5 No. 1, pp. 7-14. https://doi.org/10.1108/13598540010312936