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Why a concern for apologia and crisis communication?

W. Timothy Coombs (Nicholson School of Communication, University of Central Florida, Orlando, Florida, USA)
Finn Frandsen (ASB Centre for Corporate Communication, Aarhus School of Business, Aarhus, Denmark)
Sherry J. Holladay (Nicholson School of Communication, University of Central Florida, Orlando, Florida, USA)
Winni Johansen (ASB Centre for Corporate Communication, Aarhus School of Business, Aarhus, Denmark)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 12 October 2010

10869

Abstract

Purpose

The purpose of this paper is to provide context for and a preview of the content for the special issue on corporate apologia.

Design/methodology/approach

The methodology is a review of literature relevant to crisis communication and the role of apologia within this body of literature.

Findings

Apologia, a rhetoric of self‐defense, has a strong connection in the creation and development of crisis communication. Current research is moving beyond the parameters of apologia but it remains a strong influence on the field. Future crisis communication research needs to explore further the role of emotion if crisis communication and the implications of international crisis communication. The various contributions the articles in the special issue provide for crisis communication are reviewed as a means of previewing the special issue.

Practical implications

The paper provides lessons that crisis managers can apply when they need to communicate during a crisis.

Originality/value

The paper provides insights into the development of crisis communication and the role of apologia in that development.

Keywords

Citation

Timothy Coombs, W., Frandsen, F., Holladay, S.J. and Johansen, W. (2010), "Why a concern for apologia and crisis communication?", Corporate Communications: An International Journal, Vol. 15 No. 4, pp. 337-349. https://doi.org/10.1108/13563281011085466

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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