Communication, sensemaking and change as a chord of three strands: Practical implications and a research agenda for communicating organizational change
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 6 August 2008
Abstract
Purpose
The paper aims to propose practical and theoretical consequences of emerging lines of thinking about communication during organizational change.
Design/methodology/approach
This conceptual paper suggests several benefits that a sensemaking approach may have in enhancing organizational success in general and the effectiveness of communicating change in particular.
Findings
It is suggested that the negative effects of a myopic view on information provision during change distracts from the importance of other communication activities. The fact that changes often fail to meet the expected goals can be partly attributed to the misbalance between information and communication. For practical purposes, it is suggested to stress the importance of energy in organizations and work meaning. Future research could benefit from a focus on framing. Three topics that relate to framing, i.e. conflicts, informal communication, and storytelling are suggested.
Practical implications
Suggestions for practice how to organize communication during organizational change and which topics to address are offered.
Originality/value
Several insights that emerge from new lines of thought in literature on organizational behaviour, organizational communication and change are used in this paper to give practical advise to change agents, and suggest directions for future research.
Keywords
Citation
van Vuuren, M. and Elving, W.J.L. (2008), "Communication, sensemaking and change as a chord of three strands: Practical implications and a research agenda for communicating organizational change", Corporate Communications: An International Journal, Vol. 13 No. 3, pp. 349-359. https://doi.org/10.1108/13563280810893706
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited