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Financial value and public relations

Nurhan Tosun (Marmara University, Faculty of Communication, Istanbul, Turkey)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 September 2004



From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of corporate communications activities. In this paper, we explore the idea that to create financial value in business there should be a synergistic interaction among all public relations activities, here exemplified through an embryonic process model.



Tosun, N. (2004), "Financial value and public relations", Corporate Communications: An International Journal, Vol. 9 No. 3, pp. 202-208.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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